Set the Audit Scope
Identify domain aliases, staging subfolders, and URL structures that should be excluded from the audit before launching tools.
Crawlability and Discovery
Confirm that search spiders can access the site. Inspect robots.txt constraints, XML sitemaps, and check for duplicate content blocks.
Validation and Monitoring
Ensure that fixes stay resolved after deployments. Set up recurring sitemap validation scans to capture issues before search engines recrawl.