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Website Health Audits

A practical order for reviewing a website’s health: reachability, redirects, DNS, HTTPS and security headers, email setup and speed, with the tool to use for each step.

Start with your key URLs

A website can look fine in your browser while parts of it quietly fail: an old domain that no longer redirects, an expiring DNS setup, missing security headers, email from the domain landing in spam. A health check walks through the layers in an order that finds the expensive problems first.

The layers, in order

  • Reachability: do your important pages return 200 and load in a reasonable time?
  • Routing: do old URLs, the bare domain and www all end up on the right page in one hop?
  • DNS: are the records correct and consistent across public resolvers?
  • Security: is HTTPS enforced, and are the main security headers set?
  • Email: do SPF, DKIM and DMARC let the domain’s email be delivered?
  • Content: are pages missing titles or descriptions, and are internal links broken?

Keep a baseline

Save the results of the first check. The next time traffic drops, a page breaks or email starts bouncing, you’ll be able to see what changed instead of starting from scratch.

Where each check lives

  1. Pages and redirects: URL Intelligence, with your most important URLs
  2. Crawl for broken links and missing metadata: the site crawler
  3. Records and resolver agreement: DNS Lookup
  4. HTTPS and headers: Web Security Workbench
  5. Email authentication: Email Domain Health
  6. Overall technical risk signals: Website Trust Inspector

Limits to keep in mind

These checks look at your site from the outside. They don’t replace server monitoring, analytics or a code-level security review.

Priorities depend on your business: a broken checkout page matters more than a broken link in an old press release.

URL checks, crawls, the Web Security Workbench, Email Domain Health and the Trust Inspector need a free account and use your daily allowance.

Common questions

How long does a website health check take?
Running the checks is quick for a small site. Most of the time goes into deciding what to fix and who should fix it.
Do I need technical knowledge?
You can run every check without it. Fixing DNS, server headers and email records usually needs whoever manages your hosting or domain.

Related reading

  • Website health audit guide
  • Technical SEO checklist
  • HTTP security headers explained
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