Workflow
Technical SEO Audits
Run the technical side of an SEO audit: crawl the site, check status codes and redirects, find missing titles and descriptions, and confirm search engines can reach your important pages.
Content and links decide how well a page can rank. Technical SEO decides whether it can be found and indexed at all. Most technical problems are mechanical and easy to fix once they’re visible: pages returning errors, redirect chains, missing metadata and important pages buried too deep.
The checks that matter most
- Important pages return 200, not 404, 5xx or a redirect
- Redirects are permanent and go straight to the final page
- Each page has a unique title and meta description
- Pages are reachable through internal links within a few clicks of the homepage
- robots.txt and noindex rules don’t block pages you want in search
Fix templates, not pages
When the same problem appears on hundreds of URLs, the cause is usually a template or a CMS setting. Group the findings by section of the site and fix the source; the individual pages follow.
Doing the audit
- Crawl the site from the homepage with a depth that reaches your deepest content
- Review pages with errors, redirects and missing titles or descriptions
- Paste your sitemap’s URL into the URL checker to import and check every URL it lists
- Compare: pages in the sitemap that the crawl couldn’t reach are poorly linked
- Fix by template, then crawl again to confirm
Limits to keep in mind
The crawler covers up to 100 pages and 5 levels per run, so larger sites need to be audited in sections.
Search engines decide what to index and rank. Fixing technical issues removes obstacles; it doesn’t guarantee rankings.
Common questions
- How is this different from a full SEO audit?
- A full audit also covers content quality, keyword targeting and backlinks. This workflow covers the technical foundation those depend on.
- Will fixing these issues improve my rankings?
- It removes problems that can stop pages being found or indexed. Rankings depend on many other factors, so treat it as necessary groundwork rather than a guaranteed boost.