Website Migration URL Guide

Prepare, test, launch, and verify redirect mappings during a website migration.

1Inventory old and new URLs

Start by recording the intended outcome and the evidence available today. Work from representative URLs before expanding the scope, and keep the same settings for the verification run.

Review status, redirects, final destinations, timing, and supporting signals together. Group repeated findings by template or root cause so the implementation fixes the system rather than one URL at a time.

Document the result, owner, expected change, and verification date.

2Design one-hop permanent mappings

Start by recording the intended outcome and the evidence available today. Work from representative URLs before expanding the scope, and keep the same settings for the verification run.

Review status, redirects, final destinations, timing, and supporting signals together. Group repeated findings by template or root cause so the implementation fixes the system rather than one URL at a time.

Document the result, owner, expected change, and verification date.

3Test mappings before launch

Start by recording the intended outcome and the evidence available today. Work from representative URLs before expanding the scope, and keep the same settings for the verification run.

Review status, redirects, final destinations, timing, and supporting signals together. Group repeated findings by template or root cause so the implementation fixes the system rather than one URL at a time.

Document the result, owner, expected change, and verification date.

4Validate production behavior

Start by recording the intended outcome and the evidence available today. Work from representative URLs before expanding the scope, and keep the same settings for the verification run.

Review status, redirects, final destinations, timing, and supporting signals together. Group repeated findings by template or root cause so the implementation fixes the system rather than one URL at a time.

Document the result, owner, expected change, and verification date.

5Watch errors and unexpected destinations

Start by recording the intended outcome and the evidence available today. Work from representative URLs before expanding the scope, and keep the same settings for the verification run.

Review status, redirects, final destinations, timing, and supporting signals together. Group repeated findings by template or root cause so the implementation fixes the system rather than one URL at a time.

Document the result, owner, expected change, and verification date.

6Recheck after caches and indexes update

Start by recording the intended outcome and the evidence available today. Work from representative URLs before expanding the scope, and keep the same settings for the verification run.

Review status, redirects, final destinations, timing, and supporting signals together. Group repeated findings by template or root cause so the implementation fixes the system rather than one URL at a time.

Document the result, owner, expected change, and verification date.